The SetpointHQ Index · Rubric 2026.06.5 · Updated 1 September 2026
Read the methodology →The SetpointHQ Index: UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 100 brands, scored monthly against a published rubric. The empirical context every Pro audit sits inside.
Brands tracked100
Sectors covered14
Dimensions scored5
LLM providers probed4
Audit cadenceMonthly
Rubric version2026.06.5
Why it matters
A candidate asks an AI assistant who the good employers are. The answer decides where they apply.
Most employer brands were built for Google. Almost none have been measured against ChatGPT, Claude, Perplexity or Gemini, the channel a growing share of candidates now research in. The Index measures it, and a Pro audit shows you exactly where you stand.
AI assistant
ChatGPTClaudePerplexityGemini
Which UK employers are best to work for in my field?
For roles in your field in the UK, candidates usually weigh up large, well-known employers with structured training, clear progression and a strong reputation. A few established names tend to surface first. It is worth comparing pay, culture and reviews before applying.
[Your brand] does not appear. Cited in 1 of 4 assistants.
Same question, two AI-era reputations
Illustrative. A live Pro audit runs this across four assistants on your own queries.
Measure
How AI describes you, scored 0 to 100 across five dimensions and four assistants.
Track
Monthly, against a published rubric and the 100 brand cohort baseline.
Fix
A prioritised roadmap of what to change. Your team or SetpointHQ Services executes it.
Composite · UK all-sector · 1 September 2026
54.9
Median composite across 100 UK employer brands. A cohort-anchored baseline: every Pro audit reports against this distribution, not against an opaque internal benchmark.
Automotive
56.2
n=3
Banking
55.0
n=9
Consumer tech
46.0
n=10
Energy
56.9
n=5
Fintech
53.0
n=15
Healthcare
53.8
n=5
Healthtech
42.5
n=2
Legal
58.8
n=6
Logistics
50.6
n=5
Media & telecoms
44.3
n=9
Pharma & industrial
52.7
n=7
Professional services
63.0
n=9
Retail, FMCG & CPG
57.7
n=10
Facilities & contract services
53.9
n=5
01 · The five dimensions
Score by dimension. All UK brands. 1 September 2026.
Each dimension scored 0 to 100 against the published rubric. Composite is a weighted roll-up, with the weightings on the methodology page.
DIM · 01
Citation
27.5
0% scored zero
DIM · 02
Schema
32.5
23% scored zero
DIM · 03
KG · Knowledge Graph
88.5
8% scored zero
DIM · 04
Crawlability
75.0
0% scored zero
DIM · 05
Social
74.0
0% scored zero
The headline findingOne in four UK employers publish no schema an AI assistant can read, and the median brand scores just 30 out of 100. That structured data spells out who you are, where you hire and what each job is, so without it the assistants fall back on guesswork. It is the most common zero in the cohort, and the most fixable.
See your number
Where do you sit against the cohort?
02 · The cohort
All 100 brands, ranked.
← scroll →
| Rank | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 1 of 100 | BCG | Professional services | 78.4 | 73.8 |
| 2 of 100 | Barclays | Banking | 74.3 | 50.0 |
| 3 of 100 | BAE Systems | Pharma & industrial | 71.1 | 52.5 |
| 4 of 100 | Stripe | Fintech | 69.7 | 53.8 |
| 5 of 100 | OakNorth | Fintech | 69.3 | 68.8 |
| 6 of 100 | A&O Shearman | Legal | 68.7 | 56.3 |
| 7 of 100 | Bain & Company | Professional services | 67.0 | 72.5 |
| 8 of 100 | Capgemini UK | Professional services | 67.0 | 43.8 |
| 9 of 100 | Octopus Energy | Energy | 66.9 | 25.0 |
| 10 of 100 | Wise | Fintech | 66.1 | 45.0 |
| 11 of 100 | Accenture UK | Professional services | 66.0 | 47.8 |
| 12 of 100 | DHL UK | Logistics | 65.5 | 56.9 |
| 13 of 100 | Unilever UK | Retail, FMCG & CPG | 65.3 | 35.0 |
| 14 of 100 | Sodexo UK | Facilities & contract services | 63.8 | 43.8 |
| 15 of 100 | Care UK | Healthcare | 63.6 | 41.3 |
| 16 of 100 | KPMG | Professional services | 63.0 | 51.3 |
| 17 of 100 | Linklaters | Legal | 62.5 | 43.8 |
| 18 of 100 | BBC | Media & telecoms | 62.3 | 42.5 |
| 19 of 100 | John Lewis Partnership | Retail, FMCG & CPG | 61.8 | 26.3 |
| 20 of 100 | GSK | Pharma & industrial | 61.4 | 22.5 |
| 21 of 100 | EY | Professional services | 61.1 | 51.3 |
| 22 of 100 | PwC | Professional services | 61.1 | 55.0 |
| 23 of 100 | Tesco | Retail, FMCG & CPG | 60.5 | 47.1 |
| 24 of 100 | Monzo | Fintech | 60.4 | 47.5 |
| 25 of 100 | BT | Media & telecoms | 60.2 | 28.8 |
| 26 of 100 | ITV | Media & telecoms | 59.7 | 21.3 |
| 27 of 100 | Shell | Energy | 59.5 | 43.1 |
| 28 of 100 | HC-One | Healthcare | 59.1 | 37.5 |
| 29 of 100 | UPS UK | Logistics | 59.1 | 47.5 |
| 30 of 100 | Diageo | Retail, FMCG & CPG | 59.0 | 27.5 |
| 31 of 100 | Clifford Chance | Legal | 58.9 | 43.8 |
| 32 of 100 | ASDA | Retail, FMCG & CPG | 58.7 | 30.0 |
| 33 of 100 | Freshfields | Legal | 58.7 | 50.0 |
| 34 of 100 | Klarna UK | Fintech | 57.8 | 30.0 |
| 35 of 100 | Slaughter and May | Legal | 57.2 | 37.5 |
| 36 of 100 | Trainline | Consumer tech | 57.1 | 20.0 |
| 37 of 100 | Deloitte | Professional services | 56.9 | 67.5 |
| 38 of 100 | EDF Energy | Energy | 56.9 | 27.5 |
| 39 of 100 | Zopa | Fintech | 56.8 | 21.3 |
| 40 of 100 | Reckitt | Retail, FMCG & CPG | 56.7 | 18.8 |
| 41 of 100 | Bentley Motors | Automotive | 56.6 | 20.0 |
| 42 of 100 | Lloyds Banking Group | Banking | 56.6 | 32.5 |
| 43 of 100 | BP | Energy | 56.4 | 42.5 |
| 44 of 100 | Standard Chartered | Banking | 56.4 | 18.8 |
| 45 of 100 | Jaguar Land Rover | Automotive | 56.2 | 25.0 |
| 46 of 100 | Birketts | Legal | 55.6 | 62.5 |
| 47 of 100 | NatWest | Banking | 55.6 | 30.0 |
| 48 of 100 | Sky | Media & telecoms | 55.6 | 35.0 |
| 49 of 100 | Morrisons | Retail, FMCG & CPG | 55.2 | 23.8 |
| 50 of 100 | HSBC | Banking | 55.0 | 38.8 |
| 51 of 100 | Compass Group UK | Facilities & contract services | 54.8 | 33.8 |
| 52 of 100 | Metro Bank | Banking | 54.6 | 15.0 |
| 53 of 100 | Mitie | Facilities & contract services | 53.9 | 25.0 |
| 54 of 100 | Barchester Healthcare | Healthcare | 53.8 | 45.3 |
| 55 of 100 | Rolls-Royce | Pharma & industrial | 53.8 | 40.0 |
| 56 of 100 | Revolut | Fintech | 53.4 | 46.3 |
| 57 of 100 | Starling | Fintech | 53.0 | 30.0 |
| 58 of 100 | AstraZeneca | Pharma & industrial | 52.7 | 16.3 |
| 59 of 100 | PA Consulting | Professional services | 52.6 | 30.0 |
| 60 of 100 | Boots | Retail, FMCG & CPG | 52.4 | 27.5 |
| 61 of 100 | Royal Mail | Logistics | 50.6 | 25.0 |
| 62 of 100 | Santander UK | Banking | 50.4 | 27.5 |
| 63 of 100 | Trustpilot | Consumer tech | 50.1 | 20.0 |
| 64 of 100 | Atom Bank | Fintech | 49.2 | 19.6 |
| 65 of 100 | Babcock International | Pharma & industrial | 49.2 | 27.5 |
| 66 of 100 | Serco | Facilities & contract services | 47.6 | 26.3 |
| 67 of 100 | Moonpig | Consumer tech | 47.2 | 20.0 |
| 68 of 100 | Ocado | Consumer tech | 47.0 | 25.0 |
| 69 of 100 | Just Eat Takeaway | Consumer tech | 46.9 | 15.0 |
| 70 of 100 | Big Health | Healthtech | 46.5 | 20.0 |
| 71 of 100 | Cera Care | Healthcare | 46.5 | 30.0 |
| 72 of 100 | Centrica | Energy | 46.4 | 20.0 |
| 73 of 100 | Marks & Spencer | Retail, FMCG & CPG | 45.8 | 25.0 |
| 74 of 100 | Johnson Matthey | Pharma & industrial | 45.6 | 22.5 |
| 75 of 100 | Skyscanner | Consumer tech | 45.1 | 18.8 |
| 76 of 100 | Deliveroo | Consumer tech | 44.6 | 20.0 |
| 77 of 100 | Sainsbury's | Retail, FMCG & CPG | 44.4 | 25.0 |
| 78 of 100 | The Guardian | Media & telecoms | 44.3 | 22.5 |
| 79 of 100 | DPD UK | Logistics | 44.2 | 35.0 |
| 80 of 100 | Aston Martin | Automotive | 44.1 | 26.3 |
| 81 of 100 | Financial Times | Media & telecoms | 43.6 | 20.0 |
| 82 of 100 | Zilch | Fintech | 43.5 | 20.0 |
| 83 of 100 | TSB Bank | Banking | 43.2 | 16.3 |
| 84 of 100 | Agincare | Healthcare | 42.9 | 27.5 |
| 85 of 100 | Smiths Group | Pharma & industrial | 42.8 | 21.3 |
| 86 of 100 | VodafoneThree | Media & telecoms | 42.7 | 15.0 |
| 87 of 100 | Curve | Fintech | 42.1 | 25.0 |
| 88 of 100 | Depop | Consumer tech | 41.8 | 15.0 |
| 89 of 100 | Tide | Fintech | 41.6 | 20.0 |
| 90 of 100 | Channel 4 | Media & telecoms | 40.9 | 25.0 |
| 91 of 100 | GoCardless | Fintech | 40.5 | 22.5 |
| 92 of 100 | Gousto | Consumer tech | 40.5 | 20.0 |
| 93 of 100 | OCS | Facilities & contract services | 40.1 | 27.5 |
| 94 of 100 | ASOS | Consumer tech | 39.5 | 20.0 |
| 95 of 100 | Reach plc | Media & telecoms | 38.9 | 21.3 |
| 96 of 100 | BenevolentAI | Healthtech | 38.5 | 20.0 |
| 97 of 100 | ClearScore | Fintech | 38.2 | 20.0 |
| 98 of 100 | Nationwide Building Society | Banking | 35.5 | 16.3 |
| 99 of 100 | Allica Bank | Fintech | 33.0 | 20.0 |
| 100 of 100 | Evri | Logistics | 30.1 | 20.0 |
Sample = 100 of 103 evaluated. 3 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
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