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The SetpointHQ IndexUpdated 2 November 2026

The SetpointHQ Index: UK employer AI visibility, measured.

A longitudinal dataset of how AI assistants describe UK employer brands to candidates. 101 brands, scored monthly against a consistent methodology. The empirical context every Pro report sits inside.

See the ranking Read the methodology
Brands tracked
101
Sectors covered
14
Dimensions scored
5
LLM providers probed
4
Scoring cadence
Monthly
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Why it matters

A candidate asks an AI assistant who the good employers are. The answer decides where they apply.

Most employer brands were built for Google. Almost none have been measured against ChatGPT, Claude, Perplexity or Gemini, the channel a growing share of candidates now research in. The Index measures it, and Pro shows you exactly where you stand.

AI assistant
ChatGPTClaudePerplexityGemini
Which UK employers are best to work for in my field?
For roles in your field in the UK, candidates usually weigh up large, well-known employers with structured training, clear progression and a strong reputation. A few established names tend to surface first. It is worth comparing pay, culture and reviews before applying.
[Your brand] does not appear. Cited in 1 of 4 assistants.
Same question, two AI-era reputations

Illustrative. Pro runs this across four assistants on your own queries.

Measure
How AI describes you, scored 0 to 100 across five dimensions and four assistants.
Track
Monthly, against a consistent methodology and the 101-brand cohort baseline.
Fix
A prioritised roadmap of what to change. Your team or SetpointHQ Services executes it.
Composite · UK all-sector · 2 November 2026
54.7/100

Median composite across 101 UK employer brands. A cohort-anchored baseline: every Pro report benchmarks against this distribution, not against an opaque internal benchmark.

  • Automotive
    57.0
    n=3
  • Banking
    55.1
    n=9
  • Consumer tech
    48.7
    n=10
  • Energy
    56.3
    n=5
  • Fintech
    53.3
    n=15
  • Healthcare
    59.6
    n=5
  • Healthtech
    34.5
    n=4
  • Legal
    60.3
    n=6
  • Logistics
    52.1
    n=5
  • Media & telecoms
    43.5
    n=8
  • Pharma & industrial
    54.7
    n=7
  • Professional services
    64.1
    n=9
  • Retail, FMCG & CPG
    55.9
    n=10
  • Facilities & contract services
    54.7
    n=5
The five dimensions

Score by dimension. All UK brands. 2 November 2026.

Each dimension scored 0 to 100 the same way for every brand. Composite is a weighted roll-up, with the weightings on the methodology page.

Dimension 01
Citation
27.5

0% scored zero

Dimension 02
Schema
35.0

21% scored zero

Dimension 03
KG · Knowledge Graph
87.8

8% scored zero

Dimension 04
Crawlability
75.0

0% scored zero

Dimension 05
Social
74.0

0% scored zero

The headline findingOne in five UK employers publish no schema an AI assistant can read, and the median brand scores just 35 out of 100. That structured data spells out who you are, where you hire and what each job is, so without it the assistants fall back on guesswork. It is the most common zero in the cohort, and the most fixable.
See your number

Where do you sit against the cohort?

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The cohort

All 101 brands, ranked.

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RankBrandSectorCompositeCitation
1 of 101BCGProfessional services75.365.0
2 of 101BarclaysBanking74.350.0
3 of 101Unilever UKRetail, FMCG & CPG71.550.0
4 of 101DHL UKLogistics70.259.4
5 of 101A&O ShearmanLegal69.859.4
6 of 101StripeFintech69.352.5
7 of 101Accenture UKProfessional services68.857.5
8 of 101OakNorthFintech68.667.5
9 of 101BAE SystemsPharma & industrial67.642.5
10 of 101Octopus EnergyEnergy67.527.5
11 of 101WiseFintech66.648.8
12 of 101PwCProfessional services66.263.8
13 of 101Sodexo UKFacilities & contract services65.950.0
14 of 101LinklatersLegal65.553.1
15 of 101Bain & CompanyProfessional services64.465.0
16 of 101EYProfessional services64.160.0
17 of 101Barchester HealthcareHealthcare62.945.0
18 of 101KPMGProfessional services62.548.8
19 of 101GSKPharma & industrial62.322.5
20 of 101Care UKHealthcare62.138.8
21 of 101John Lewis PartnershipRetail, FMCG & CPG61.826.3
22 of 101McKinseyProfessional services61.575.6
23 of 101Clifford ChanceLegal61.350.0
24 of 101Lloyds Banking GroupBanking60.625.0
25 of 101RevolutFintech59.840.0
26 of 101ITVMedia & telecoms59.721.3
27 of 101HC-OneHealthcare59.638.8
28 of 101Slaughter and MayLegal59.443.8
29 of 101Bentley MotorsAutomotive58.927.5
30 of 101DiageoRetail, FMCG & CPG58.930.0
31 of 101FreshfieldsLegal58.750.0
32 of 101HSBCBanking58.347.5
33 of 101MonzoFintech58.241.3
34 of 101BTMedia & telecoms57.722.5
35 of 101ZopaFintech57.727.5
36 of 101BBCMedia & telecoms57.528.8
37 of 101ReckittRetail, FMCG & CPG57.521.3
38 of 101ASDARetail, FMCG & CPG57.225.0
39 of 101Jaguar Land RoverAutomotive57.026.3
40 of 101EDF EnergyEnergy56.927.5
41 of 101TrainlineConsumer tech56.618.8
42 of 101UPS UKLogistics56.633.8
43 of 101ShellEnergy56.333.8
44 of 101Just Eat TakeawayConsumer tech56.023.8
45 of 101NatWestBanking56.030.0
46 of 101MitieFacilities & contract services55.930.0
47 of 101AstraZenecaPharma & industrial55.825.0
48 of 101DeloitteProfessional services55.763.8
49 of 101BPEnergy55.336.3
50 of 101Standard CharteredBanking55.115.0
51 of 101Compass Group UKFacilities & contract services54.737.5
52 of 101Rolls-RoycePharma & industrial54.747.5
53 of 101Klarna UKFintech54.620.0
54 of 101TescoRetail, FMCG & CPG54.637.5
55 of 101Metro BankBanking54.015.0
56 of 101StarlingFintech53.330.0
57 of 101Marks & SpencerRetail, FMCG & CPG52.530.8
58 of 101MorrisonsRetail, FMCG & CPG52.516.3
59 of 101PA ConsultingProfessional services52.528.8
60 of 101Royal MailLogistics52.130.0
61 of 101BirkettsLegal51.250.0
62 of 101ASOSConsumer tech50.218.3
63 of 101DepopConsumer tech49.615.0
64 of 101Babcock InternationalPharma & industrial48.927.5
65 of 101Sainsbury'sRetail, FMCG & CPG48.930.0
66 of 101SkyscannerConsumer tech48.931.3
67 of 101Johnson MattheyPharma & industrial48.520.0
68 of 101OcadoConsumer tech48.527.5
69 of 101Santander UKBanking48.322.5
70 of 101Atom BankFintech47.316.3
71 of 101CentricaEnergy46.821.3
72 of 101Big HealthHealthtech46.520.0
73 of 101BootsRetail, FMCG & CPG46.520.0
74 of 101Aston MartinAutomotive46.332.5
75 of 101SercoFacilities & contract services46.222.5
76 of 101DeliverooConsumer tech45.822.5
77 of 101ClearScoreFintech45.020.0
78 of 101TSB BankBanking44.820.0
79 of 101Financial TimesMedia & telecoms43.925.0
80 of 101Cera CareHealthcare43.425.0
81 of 101MoonpigConsumer tech43.417.5
82 of 101The GuardianMedia & telecoms43.120.0
83 of 101VodafoneThreeMedia & telecoms43.015.0
84 of 101AgincareHealthcare42.327.5
85 of 101TrustpilotConsumer tech41.721.3
86 of 101ZilchFintech41.620.0
87 of 101TideFintech41.320.0
88 of 101DPD UKLogistics40.823.8
89 of 101GoCardlessFintech40.822.5
90 of 101CurveFintech40.320.0
91 of 101Smiths GroupPharma & industrial40.020.0
92 of 101GoustoConsumer tech39.115.0
93 of 101Reach plcMedia & telecoms38.921.3
94 of 101BenevolentAIHealthtech38.621.3
95 of 101OCSFacilities & contract services38.325.0
96 of 101Channel 4Media & telecoms36.430.0
97 of 101Nationwide Building SocietyBanking33.517.5
98 of 101Allica BankFintech32.720.0
99 of 101Patchwork HealthHealthtech30.320.0
100 of 101EvriLogistics28.620.0
101 of 101HumaHealthtech19.621.3

Sample = 101 of 103 evaluated. Not measured this cycle: Capgemini UK (page load timed out), Sky (page load timed out). Full methodology and exclusion notes →

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