The SetpointHQ Index · Rubric 2026.06.5 · Updated 13 July 2026

The SetpointHQ Index: UK employer AI visibility, measured.

Name: The SetpointHQ Index: UK Employer AI Visibility
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 100 brands, scored monthly against a published rubric. The empirical context every Pro audit sits inside.

Brands tracked100

Sectors covered14

Dimensions scored5

LLM providers probed4

Audit cadenceMonthly

Rubric version2026.06.5

Why it matters

A candidate asks an AI assistant who the good employers are. The answer decides where they apply.

Most employer brands were built for Google. Almost none have been measured against ChatGPT, Claude, Perplexity or Gemini, the channel a growing share of candidates now research in. The Index measures it, and a Pro audit shows you exactly where you stand.

AI assistant

ChatGPTClaudePerplexityGemini

Which UK employers are best to work for in my field?

For roles in your field in the UK, candidates usually weigh up large, well-known employers with structured training, clear progression and a strong reputation. A few established names tend to surface first. It is worth comparing pay, culture and reviews before applying.

[Your brand] does not appear. Cited in 1 of 4 assistants.

Same question, two AI-era reputations

Illustrative. A live Pro audit runs this across four assistants on your own queries.

Measure

How AI describes you, scored 0 to 100 across five dimensions and four assistants.

Track

Monthly, against a published rubric and the 100 brand cohort baseline.

Fix

A prioritised roadmap of what to change. Your team or SetpointHQ Services executes it.

Composite · UK all-sector · 13 July 2026

52.8

Median composite across 100 UK employer brands. A cohort-anchored baseline: every Pro audit reports against this distribution, not against an opaque internal benchmark.

Automotive

52.0

n=3

Banking

53.0

n=9

Consumer tech

45.0

n=10

Energy

55.6

n=5

Fintech

50.4

n=15

Healthcare

50.5

n=5

Healthtech

36.0

n=3

Legal

60.3

n=6

Logistics

57.0

n=4

Media & telecoms

45.9

n=9

Pharma & industrial

51.6

n=7

Professional services

64.9

n=9

Retail, FMCG & CPG

57.0

n=10

Facilities & contract services

52.2

n=5

01 · The five dimensions

Score by dimension. All UK brands. 13 July 2026.

Each dimension scored 0 to 100 against the published rubric. Composite is a weighted roll-up, with the weightings on the methodology page.

DIM · 01

Citation

26.9

0% scored zero

DIM · 02

Schema

30.0

25% scored zero

DIM · 03

KG · Knowledge Graph

88.5

8% scored zero

DIM · 04

Crawlability

75.0

0% scored zero

DIM · 05

Social

74.0

0% scored zero

The headline findingOne in four UK employers publish no schema an AI assistant can read, and the median brand scores just 30 out of 100. That structured data spells out who you are, where you hire and what each job is, so without it the assistants fall back on guesswork. It is the most common zero in the cohort, and the most fixable.

See your number

Where do you sit against the cohort?

Talk to us about Pro →

02 · The cohort

All 100 brands, ranked.

← scroll →

Rank	Brand	Sector	Composite	Citation	Schema	KG	Crawl	Social
1 of 100	BCG	Professional services	74.8	70.0	70.0	98.0	60.0	84.0
2 of 100	Barclays	Banking	74.3	50.0	75.0	98.7	100.0	80.0
3 of 100	Accenture UK	Professional services	72.8	68.8	65.0	100.0	68.0	70.0
4 of 100	Stripe	Fintech	70.5	58.8	50.0	92.0	100.0	74.0
5 of 100	Capgemini UK	Professional services	69.0	55.0	55.0	99.1	75.0	84.0
6 of 100	A&O Shearman	Legal	68.7	56.3	70.0	57.2	100.0	76.0
7 of 100	BAE Systems	Pharma & industrial	68.5	45.0	80.0	98.8	68.0	78.0
8 of 100	DHL UK	Logistics	68.2	73.8	25.0	98.2	75.0	76.0
9 of 100	Unilever UK	Retail, FMCG & CPG	67.9	42.5	55.0	100.0	100.0	80.0
10 of 100	OakNorth	Fintech	66.7	61.3	40.0	70.3	100.0	78.0
11 of 100	Care UK	Healthcare	65.7	47.5	80.0	59.7	75.0	86.0
12 of 100	Bain & Company	Professional services	65.2	67.5	0.0	91.3	100.0	86.0
13 of 100	EY	Professional services	64.9	61.3	35.0	93.9	75.0	74.0
14 of 100	Sodexo UK	Facilities & contract services	64.5	45.0	70.0	93.5	68.0	70.0
15 of 100	PwC	Professional services	63.7	62.5	25.0	98.8	75.0	72.0
16 of 100	Wise	Fintech	63.5	40.0	65.0	86.1	85.0	72.0
17 of 100	KPMG	Professional services	63.1	49.4	35.0	99.4	85.0	74.0
18 of 100	UPS UK	Logistics	62.2	56.3	30.0	100.0	75.0	68.0
19 of 100	Slaughter and May	Legal	61.6	50.0	40.0	75.4	83.0	82.0
20 of 100	John Lewis Partnership	Retail, FMCG & CPG	61.3	25.0	80.0	82.7	85.0	76.0
21 of 100	Clifford Chance	Legal	61.0	50.0	30.0	85.1	85.0	80.0
22 of 100	GSK	Pharma & industrial	60.8	20.0	80.0	99.1	75.0	78.0
23 of 100	Tesco	Retail, FMCG & CPG	60.6	47.5	25.0	99.0	85.0	76.0
24 of 100	ITV	Media & telecoms	60.5	23.8	75.0	95.1	75.0	78.0
25 of 100	Trainline	Consumer tech	60.3	29.2	70.0	81.3	85.0	74.0
26 of 100	Linklaters	Legal	59.6	46.9	50.0	81.0	60.0	80.0
27 of 100	Rolls-Royce	Pharma & industrial	59.1	55.0	0.0	98.6	85.0	82.0
28 of 100	ASDA	Retail, FMCG & CPG	58.7	30.0	70.0	91.8	68.0	68.0
29 of 100	Deloitte	Professional services	58.7	72.5	25.0	98.0	15.0	76.0
30 of 100	Zopa	Fintech	57.8	25.0	75.0	76.0	85.0	66.0
31 of 100	Reckitt	Retail, FMCG & CPG	57.6	22.5	45.0	97.8	100.0	74.0
32 of 100	HC-One	Healthcare	57.2	33.8	70.0	60.4	85.0	64.0
33 of 100	BBC	Media & telecoms	57.0	27.5	30.0	100.0	100.0	76.0
34 of 100	Diageo	Retail, FMCG & CPG	56.4	20.0	60.0	98.3	75.0	76.0
35 of 100	Monzo	Fintech	56.4	36.3	40.0	84.9	75.0	78.0
36 of 100	BT	Media & telecoms	56.2	17.5	65.0	98.4	75.0	74.0
37 of 100	Shell	Energy	55.9	42.5	25.0	100.0	60.0	80.0
38 of 100	BP	Energy	55.6	40.0	25.0	99.7	68.0	76.0
39 of 100	EDF Energy	Energy	55.6	23.8	55.0	84.5	75.0	82.0
40 of 100	Mitie	Facilities & contract services	55.5	30.0	65.0	75.0	68.0	70.0
41 of 100	Klarna UK	Fintech	55.4	26.3	55.0	89.9	83.0	62.0
42 of 100	Lloyds Banking Group	Banking	55.3	28.8	25.0	96.2	100.0	72.0
43 of 100	Bentley Motors	Automotive	54.7	13.8	40.0	97.0	100.0	82.0
44 of 100	Metro Bank	Banking	54.6	15.0	70.0	82.5	85.0	68.0
45 of 100	Freshfields	Legal	54.3	37.5	25.0	82.1	85.0	74.0
46 of 100	Starling	Fintech	54.2	32.8	40.0	74.8	85.0	72.0
47 of 100	Sky	Media & telecoms	53.9	30.0	35.0	97.5	75.0	70.0
48 of 100	Morrisons	Retail, FMCG & CPG	53.2	18.3	70.0	94.8	60.0	64.0
49 of 100	NatWest	Banking	53.2	22.5	45.0	94.2	68.0	80.0
50 of 100	HSBC	Banking	53.0	33.1	30.0	100.0	60.0	76.0
51 of 100	PA Consulting	Professional services	52.6	30.0	45.0	71.7	75.0	74.0
52 of 100	Compass Group UK	Facilities & contract services	52.2	35.8	25.0	93.0	68.0	70.0
53 of 100	Jaguar Land Rover	Automotive	52.0	35.0	0.0	97.2	90.0	78.0
54 of 100	Octopus Energy	Energy	51.9	23.8	25.0	84.2	85.0	88.0
55 of 100	Royal Mail	Logistics	51.7	33.8	25.0	97.4	75.0	60.0
56 of 100	AstraZeneca	Pharma & industrial	51.6	17.5	25.0	100.0	90.0	80.0
57 of 100	Boots	Retail, FMCG & CPG	50.6	22.5	40.0	93.5	68.0	70.0
58 of 100	Barchester Healthcare	Healthcare	50.5	35.0	30.0	69.7	75.0	70.0
59 of 100	Revolut	Fintech	50.4	38.8	0.0	80.4	85.0	80.0
60 of 100	Johnson Matthey	Pharma & industrial	49.3	22.5	25.0	92.1	85.0	66.0
61 of 100	Deliveroo	Consumer tech	48.4	30.0	5.0	93.3	85.0	68.0
62 of 100	Marks & Spencer	Retail, FMCG & CPG	48.4	32.5	5.0	98.3	68.0	74.0
63 of 100	Atom Bank	Fintech	48.2	15.0	35.0	72.8	85.0	82.0
64 of 100	Santander UK	Banking	48.2	21.3	25.0	77.2	85.0	76.0
65 of 100	Serco	Facilities & contract services	48.0	27.5	25.0	83.3	75.0	64.0
66 of 100	Standard Chartered	Banking	48.0	17.5	5.0	98.3	100.0	74.0
67 of 100	Moonpig	Consumer tech	47.3	21.3	55.0	69.4	55.0	68.0
68 of 100	Centrica	Energy	47.0	20.0	25.0	95.7	59.4	78.0
69 of 100	Ocado	Consumer tech	47.0	25.0	30.0	89.2	60.0	66.0
70 of 100	Just Eat Takeaway	Consumer tech	46.9	15.0	25.0	91.3	83.0	70.0
71 of 100	Birketts	Legal	46.8	37.5	30.0	46.7	60.0	78.0
72 of 100	Babcock International	Pharma & industrial	46.5	20.0	0.0	89.3	100.0	74.0
73 of 100	The Guardian	Media & telecoms	45.9	26.3	0.0	99.6	75.0	70.0
74 of 100	Agincare	Healthcare	45.6	35.0	60.0	0.0	68.0	74.0
75 of 100	Cera Care	Healthcare	45.6	27.5	25.0	59.6	75.0	72.0
76 of 100	TSB Bank	Banking	44.5	20.0	0.0	79.8	100.0	70.0
77 of 100	Sainsbury's	Retail, FMCG & CPG	44.4	25.0	0.0	97.9	68.0	72.0
78 of 100	Zilch	Fintech	44.4	22.5	55.0	0.0	90.0	80.0
79 of 100	Financial Times	Media & telecoms	44.1	21.3	0.0	90.0	68.0	86.0
80 of 100	Aston Martin	Automotive	43.6	25.0	0.0	89.4	83.0	60.0
81 of 100	GoCardless	Fintech	43.2	27.5	5.0	58.1	85.0	74.0
82 of 100	Skyscanner	Consumer tech	43.1	23.8	0.0	80.8	70.7	80.0
83 of 100	Smiths Group	Pharma & industrial	42.6	20.0	0.0	90.1	75.0	72.0
84 of 100	Tide	Fintech	42.4	22.5	40.0	0.0	85.0	92.0
85 of 100	VodafoneThree	Media & telecoms	42.4	15.0	30.0	79.5	60.0	68.0
86 of 100	Depop	Consumer tech	42.2	21.3	25.0	58.2	60.0	80.0
87 of 100	Trustpilot	Consumer tech	40.5	20.0	0.0	79.1	68.0	76.0
88 of 100	ASOS	Consumer tech	40.4	16.3	0.0	84.4	83.0	64.0
89 of 100	Channel 4	Media & telecoms	39.8	36.3	0.0	87.7	25.0	68.0
90 of 100	DPD UK	Logistics	39.8	22.5	0.0	86.6	68.0	58.0
91 of 100	Gousto	Consumer tech	39.7	17.5	0.0	70.5	75.0	78.0
92 of 100	OCS	Facilities & contract services	39.2	25.0	30.0	0.0	85.0	78.0
93 of 100	Reach plc	Media & telecoms	38.6	21.3	0.0	81.4	68.0	58.0
94 of 100	ClearScore	Fintech	38.2	20.0	0.0	46.7	75.0	86.0
95 of 100	Curve	Fintech	38.2	21.3	45.0	0.0	83.0	62.0
96 of 100	Nationwide Building Society	Banking	38.0	20.0	0.0	83.7	48.7	74.0
97 of 100	BenevolentAI	Healthtech	37.2	16.3	0.0	60.9	75.0	74.0
98 of 100	Big Health	Healthtech	36.0	20.0	0.0	45.1	90.0	58.0
99 of 100	Allica Bank	Fintech	33.0	20.0	0.0	45.6	68.0	60.0
100 of 100	Patchwork Health	Healthtech	28.8	20.0	0.0	0.0	75.0	70.0

Sample = 100 of 103 evaluated. 3 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →

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