The Index
Retail, FMCG & CPG
Marks & Spencer
Ranked 57 of 101 overall and 7 of 10 in Retail, FMCG & CPG. How we score
Composite
52.5/100
- Citation
- 30.8
- Schema
- 30
- Knowledge graph
- 98.3
- Crawlability
- 68
- Social
- 72
The read
Marks & Spencer ranks 57th of 101, at 52.5. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is structured data, which sits at 30.
Dimension scores
Citation
30.8
Schema
30
Knowledge Graph
98.3
Crawlability
68
Social Signals
72
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
52.5/100
Sector median
55.9/100
vs median
-3.4
Citation rate
This brand
30%
Sector median
28%
vs median
+3.0pp
Citation evidence
Cited in 6 of 20 probes (30%).
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