The SetpointHQ Index

Marks & Spencer

Name: Marks & Spencer: SetpointHQ Index audit
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

Retail, FMCG & CPG

48.4/100

Ranked 62 of 100 overall, 9 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial

The read

Marks & Spencer ranks 62nd of one hundred, at 48.4. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is structured data, which is minimal, at 5.

Dimension scores

Citation

32.5

Schema

Knowledge Graph

98.3

Crawlability

Social Signals

Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

48.4/100

Sector median

57.0/100

vs median

-8.6

Citation rate

This brand

35%

Sector median

28%

vs median

+8.0pp

Citation evidence

Cited in 7 of 20 probes (35%).

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n=100, cohort probed 13 July 2026.