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The Index
The SetpointHQ Index

Starling

Fintech
53/100

Ranked 57 of 100 overall, 8 of 15 in Fintech.

Read the methodology

CitationSchemaKGCrawlSocial
The read

Starling ranks 57th of one hundred, at 53. Its strengths are strong crawlability. Its weakest dimension is citation, which sits at 30.

Dimension scores
Citation
30
Schema
40
Knowledge Graph
74.9
Crawlability
85
Social Signals
70
Sector context

Compared to Fintech (n=15)

Composite

This brand

53.0/100

Sector median

53.0/100

vs median

0.0

Citation rate

This brand

35%

Sector median

31%

vs median

+4.0pp

Citation evidence

Cited in 7 of 20 probes (35%).

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n=100, cohort probed 1 September 2026.