The read
Tesco ranks 54th of 101, at 54.6. Its strengths are near-complete knowledge-graph presence and strong social proof. Its weakest dimension is structured data, which sits at 25.
Dimension scores
Citation
37.5
Schema
25
Knowledge Graph
99
Crawlability
68
Social Signals
76
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
54.6/100
Sector median
55.9/100
vs median
-1.3
Citation rate
This brand
50%
Sector median
28%
vs median
+23.0pp
Citation evidence
Cited in 10 of 20 probes (50%).
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