The read
Morrisons ranks 58th of 101, at 52.5. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 16.3.
Dimension scores
Citation
16.3
Schema
70
Knowledge Graph
94.8
Crawlability
60
Social Signals
64
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
52.5/100
Sector median
55.9/100
vs median
-3.4
Citation rate
This brand
20%
Sector median
28%
vs median
-7.0pp
Citation evidence
Cited in 4 of 20 probes (20%).
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