The SetpointHQ Index
Morrisons
Retail, FMCG & CPG55.2/100
Ranked 49 of 100 overall, 7 of 10 in Retail, FMCG & CPG.
CitationSchemaKGCrawlSocial
The read
Morrisons ranks 49th of one hundred, at 55.2. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 23.8.
Dimension scores
Citation
23.8
Schema
70
Knowledge Graph
94.8
Crawlability
60
Social Signals
64
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
55.2/100
Sector median
57.7/100
vs median
-2.5
Citation rate
This brand
25%
Sector median
28%
vs median
-2.0pp
Citation evidence
Cited in 5 of 20 probes (25%).
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