The SetpointHQ Index

Morrisons

Name: Morrisons: SetpointHQ Index audit
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

Retail, FMCG & CPG

53.2/100

Ranked 48 of 100 overall, 7 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial

The read

Morrisons ranks 48th of one hundred, at 53.2. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 18.3.

Dimension scores

Citation

18.3

Schema

Knowledge Graph

94.8

Crawlability

Social Signals

Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

53.2/100

Sector median

57.0/100

vs median

-3.8

Citation rate

This brand

15%

Sector median

28%

vs median

-12.0pp

Citation evidence

Cited in 3 of 20 probes (15%).

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n=100, cohort probed 13 July 2026.