The SetpointHQ Index — UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 82 brands, scored monthly, versioned against a published rubric. The empirical context every Pro audit sits inside.
Median composite across 82 UK employer brands. Cohort-anchored baseline; each Pro audit reports against this distribution, not against an opaque internal benchmark.
Score by dimension. All UK brands. 2 June 2026.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up; weightings live on the methodology page.
0% scored zero
78% scored zero
7% scored zero
1% scored zero
0% scored zero
All 82 brands, ranked.
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| # | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 2 | OakNorth | Fintech | 72.2 | 95% |
| 8 | Wise | Fintech | 63.0 | 75% |
| 23 | Stripe | Fintech | 53.5 | 50% |
| 44 | Monzo | Fintech | 46.2 | 35% |
| 47 | Klarna UK | Fintech | 45.6 | 30% |
| 53 | Revolut | Fintech | 44.0 | 65% |
| 56 | Atom Bank | Fintech | 43.0 | 20% |
| 61 | GoCardless | Fintech | 40.7 | 30% |
| 62 | Zopa | Fintech | 40.5 | 20% |
| 63 | Starling | Fintech | 40.3 | 25% |
| 69 | Curve | Fintech | 37.8 | 21% |
| 75 | ClearScore | Fintech | 34.4 | 40% |
| 77 | Zilch | Fintech | 32.5 | 20% |
| 78 | Allica Bank | Fintech | 31.6 | 15% |
Sample = 82 of 100 evaluated. 18 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
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