The SetpointHQ Index — UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 82 brands, scored monthly, versioned against a published rubric. The empirical context every Pro audit sits inside.
Median composite across 82 UK employer brands. Cohort-anchored baseline; each Pro audit reports against this distribution, not against an opaque internal benchmark.
Score by dimension. All UK brands. 2 June 2026.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up; weightings live on the methodology page.
0% scored zero
78% scored zero
7% scored zero
1% scored zero
0% scored zero
All 82 brands, ranked.
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| # | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 13 | Rolls-Royce | Pharma & industrial | 58.2 | 60% |
| 29 | AstraZeneca | Pharma & industrial | 51.8 | 45% |
| 33 | BAE Systems | Pharma & industrial | 50.3 | 25% |
| 45 | Babcock International | Pharma & industrial | 46.0 | 25% |
| 46 | GSK | Pharma & industrial | 45.9 | 25% |
| 64 | Johnson Matthey | Pharma & industrial | 40.2 | 15% |
| 66 | Smiths Group | Pharma & industrial | 39.8 | 15% |
Sample = 82 of 100 evaluated. 18 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
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