The SetpointHQ Index — UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 82 brands, scored monthly, versioned against a published rubric. The empirical context every Pro audit sits inside.
Median composite across 82 UK employer brands. Cohort-anchored baseline; each Pro audit reports against this distribution, not against an opaque internal benchmark.
Score by dimension. All UK brands. 2 June 2026.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up; weightings live on the methodology page.
0% scored zero
78% scored zero
7% scored zero
1% scored zero
0% scored zero
All 82 brands, ranked.
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| # | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 4 | BT | Media & telecoms | 68.7 | 90% |
| 20 | ITV | Media & telecoms | 55.2 | 30% |
| 24 | BBC | Media & telecoms | 53.1 | 35% |
| 25 | Three UK | Media & telecoms | 53.1 | 70% |
| 42 | Sky | Media & telecoms | 46.6 | 30% |
| 49 | Channel 4 | Media & telecoms | 44.6 | 44% |
| 50 | The Guardian | Media & telecoms | 44.6 | 25% |
| 54 | Vodafone | Media & telecoms | 43.9 | 30% |
| 70 | Reach plc | Media & telecoms | 37.2 | 45% |
Sample = 82 of 100 evaluated. 18 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
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