The SetpointHQ Index — UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 82 brands, scored monthly, versioned against a published rubric. The empirical context every Pro audit sits inside.
Median composite across 82 UK employer brands. Cohort-anchored baseline; each Pro audit reports against this distribution, not against an opaque internal benchmark.
Score by dimension. All UK brands. 2 June 2026.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up; weightings live on the methodology page.
0% scored zero
78% scored zero
7% scored zero
1% scored zero
0% scored zero
All 82 brands, ranked.
← scroll →
| # | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 1 | PA Consulting | Professional services | 73.5 | 95% |
| 6 | Bain & Company | Professional services | 68.1 | 80% |
| 7 | EY | Professional services | 67.1 | 90% |
| 10 | Deloitte | Professional services | 61.0 | 80% |
| 12 | Clifford Chance | Professional services | 59.4 | 75% |
| 17 | KPMG | Professional services | 57.2 | 70% |
| 28 | PwC | Professional services | 52.4 | 65% |
| 31 | Linklaters | Professional services | 51.5 | 25% |
| 32 | Accenture UK | Professional services | 51.2 | 50% |
| 35 | Slaughter and May | Professional services | 49.6 | 15% |
| 67 | Freshfields | Professional services | 38.9 | 15% |
| 76 | A&O Shearman | Professional services | 34.3 | 20% |
Sample = 82 of 100 evaluated. 18 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
Get the next cohort fire in your inbox.
Quarterly Index updates: cohort fires, methodology changes, anchor-list additions. No pitch.
Subscribe, or talk to us about Pro.
Monthly Index update by email; or a Pro audit discovery call to size your engagement against the cohort baseline.