The SetpointHQ Index — UK employer AI visibility, measured.
The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 82 brands, scored monthly, versioned against a published rubric. The empirical context every Pro audit sits inside.
Median composite across 82 UK employer brands. Cohort-anchored baseline; each Pro audit reports against this distribution, not against an opaque internal benchmark.
Score by dimension. All UK brands. 2 June 2026.
Each dimension scored 0–100 against the published rubric. Composite is a weighted roll-up; weightings live on the methodology page.
0% scored zero
78% scored zero
7% scored zero
1% scored zero
0% scored zero
All 82 brands, ranked.
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| # | Brand | Sector | Composite | Citation |
|---|---|---|---|---|
| 3 | Moonpig | Consumer tech | 70.2 | 95% |
| 15 | Skyscanner | Consumer tech | 58.1 | 90% |
| 34 | Trainline | Consumer tech | 49.6 | 69% |
| 39 | Just Eat Takeaway | Consumer tech | 48.2 | 51% |
| 48 | Trustpilot | Consumer tech | 45.0 | 40% |
| 52 | Deliveroo | Consumer tech | 44.3 | 30% |
| 60 | ASOS | Consumer tech | 41.0 | 15% |
| 65 | Depop | Consumer tech | 40.2 | 22% |
| 68 | Gousto | Consumer tech | 38.8 | 15% |
Sample = 82 of 100 evaluated. 18 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →
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