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The SetpointHQ Index · Rubric 2026.06.5 · Updated 13 July 2026
Read the methodology →

The SetpointHQ Index: UK employer AI visibility, measured.

The first longitudinal dataset of how AI assistants describe UK employer brands to candidates. 100 brands, scored monthly against a published rubric. The empirical context every Pro audit sits inside.

Brands tracked100
Sectors covered14
Dimensions scored5
LLM providers probed4
Audit cadenceMonthly
Rubric version2026.06.5
Why it matters

A candidate asks an AI assistant who the good employers are. The answer decides where they apply.

Most employer brands were built for Google. Almost none have been measured against ChatGPT, Claude, Perplexity or Gemini, the channel a growing share of candidates now research in. The Index measures it, and a Pro audit shows you exactly where you stand.

AI assistant
ChatGPTClaudePerplexityGemini
Which UK employers are best to work for in my field?
For roles in your field in the UK, candidates usually weigh up large, well-known employers with structured training, clear progression and a strong reputation. A few established names tend to surface first. It is worth comparing pay, culture and reviews before applying.
[Your brand] does not appear. Cited in 1 of 4 assistants.
Same question, two AI-era reputations

Illustrative. A live Pro audit runs this across four assistants on your own queries.

Measure
How AI describes you, scored 0 to 100 across five dimensions and four assistants.
Track
Monthly, against a published rubric and the 100 brand cohort baseline.
Fix
A prioritised roadmap of what to change. Your team or SetpointHQ Services executes it.
Composite · UK all-sector · 13 July 2026
52.8

Median composite across 100 UK employer brands. A cohort-anchored baseline: every Pro audit reports against this distribution, not against an opaque internal benchmark.

Automotive
52.0
n=3
Banking
53.0
n=9
Consumer tech
45.0
n=10
Energy
55.6
n=5
Fintech
50.4
n=15
Healthcare
50.5
n=5
Healthtech
36.0
n=3
Legal
60.3
n=6
Logistics
57.0
n=4
Media & telecoms
45.9
n=9
Pharma & industrial
51.6
n=7
Professional services
64.9
n=9
Retail, FMCG & CPG
57.0
n=10
Facilities & contract services
52.2
n=5
01 · The five dimensions

Score by dimension. All UK brands. 13 July 2026.

Each dimension scored 0 to 100 against the published rubric. Composite is a weighted roll-up, with the weightings on the methodology page.

DIM · 01
Citation
26.9

0% scored zero

DIM · 02
Schema
30.0

25% scored zero

DIM · 03
KG · Knowledge Graph
88.5

8% scored zero

DIM · 04
Crawlability
75.0

0% scored zero

DIM · 05
Social
74.0

0% scored zero

The headline findingOne in four UK employers publish no schema an AI assistant can read, and the median brand scores just 30 out of 100. That structured data spells out who you are, where you hire and what each job is, so without it the assistants fall back on guesswork. It is the most common zero in the cohort, and the most fixable.
See your number

Where do you sit against the cohort?

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02 · The cohort

All 100 brands, ranked.

← scroll →

RankBrandSectorCompositeCitation
8 of 100DHL UKLogistics68.273.8
18 of 100UPS UKLogistics62.256.3
55 of 100Royal MailLogistics51.733.8
90 of 100DPD UKLogistics39.822.5

Sample = 100 of 103 evaluated. 3 brands excluded for technical reasons (broken URLs, anti-bot blocks). Full methodology and exclusion notes →

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Quarterly scores, methodology changes and cohort additions, by email. No pitch.

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