The read
Royal Mail ranks 60th of 101, at 52.1. Its strengths are near-complete knowledge-graph presence and strong crawlability. Its weakest dimension is citation, which sits at 30.
Dimension scores
Citation
30
Schema
35
Knowledge Graph
97.5
Crawlability
75
Social Signals
58
Sector context
Compared to Logistics (n=5)
Composite
This brand
52.1/100
Sector median
52.1/100
vs median
0.0
Citation rate
This brand
30%
Sector median
35%
vs median
-5.0pp
Citation evidence
Cited in 6 of 20 probes (30%).
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