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The Index
Consumer tech

ASOS

Ranked 62 of 101 overall and 3 of 10 in Consumer tech. How we score

Composite

50.2/100

Citation
18.3
Schema
45
Knowledge graph
84.8
Crawlability
83
Social
64
The read

ASOS ranks 62nd of 101, at 50.2. Its strengths are strong knowledge-graph presence and strong crawlability. Its weakest dimension is citation, which sits at 18.3.

Dimension scores
Citation
18.3
Schema
45
Knowledge Graph
84.8
Crawlability
83
Social Signals
64
Sector context

Compared to Consumer tech (n=10)

Composite

This brand

50.2/100

Sector median

48.7/100

vs median

+1.5

Citation rate

This brand

15%

Sector median

20%

vs median

-5.0pp

Citation evidence

Cited in 3 of 20 probes (15%).

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n=101, cohort probed 2 November 2026.