The SetpointHQ Index

ASOS

Name: ASOS: SetpointHQ Index audit
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

Consumer tech

40.4/100

Ranked 88 of 100 overall, 9 of 10 in Consumer tech.

Read the methodology

CitationSchemaKGCrawlSocial

The read

ASOS ranks 88th of one hundred, at 40.4. Its strengths are strong knowledge-graph presence and strong crawlability. The gap is structural. Its schema score is zero.

Dimension scores

Citation

16.3

Schema

Knowledge Graph

84.4

Crawlability

Social Signals

Sector context

Compared to Consumer tech (n=10)

Composite

This brand

40.4/100

Sector median

45.0/100

vs median

-4.6

Citation rate

This brand

15%

Sector median

20%

vs median

-5.0pp

Citation evidence

Cited in 3 of 20 probes (15%).

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n=100, cohort probed 13 July 2026.