The Index
Retail, FMCG & CPG
Unilever UK
Ranked 3 of 101 overall and 1 of 10 in Retail, FMCG & CPG. How we score
Composite
71.5/100
- Citation
- 50
- Schema
- 60
- Knowledge graph
- 100
- Crawlability
- 100
- Social
- 80
The read
Unilever UK ranks third of 101, at 71.5. It leads Retail, FMCG & CPG. Its strengths are complete knowledge-graph presence and perfect crawlability. Its weakest dimension is citation, which sits at 50.
Dimension scores
Citation
50
Schema
60
Knowledge Graph
100
Crawlability
100
Social Signals
80
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
71.5/100
Sector median
55.9/100
vs median
+15.6
Citation rate
This brand
60%
Sector median
28%
vs median
+33.0pp
Citation evidence
Cited in 12 of 20 probes (60%).
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