The Index
Retail, FMCG & CPG
Sainsbury's
Ranked 65 of 101 overall and 9 of 10 in Retail, FMCG & CPG. How we score
Composite
48.9/100
- Citation
- 30
- Schema
- 15
- Knowledge graph
- 97.9
- Crawlability
- 68
- Social
- 70
The read
Sainsbury's ranks 65th of 101, at 48.9. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is structured data, which sits at 15.
Dimension scores
Citation
30
Schema
15
Knowledge Graph
97.9
Crawlability
68
Social Signals
70
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
48.9/100
Sector median
55.9/100
vs median
-7.0
Citation rate
This brand
35%
Sector median
28%
vs median
+8.0pp
Citation evidence
Cited in 7 of 20 probes (35%).
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