The SetpointHQ Index

Diageo

Name: Diageo: SetpointHQ Index audit
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

Retail, FMCG & CPG

56.4/100

Ranked 34 of 100 overall, 6 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial

The read

Diageo ranks 34th of one hundred, at 56.4. Its strengths are near-complete knowledge-graph presence and strong social proof. Its weakest dimension is citation, which sits at 20.

Dimension scores

Citation

Schema

Knowledge Graph

98.3

Crawlability

Social Signals

Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

56.4/100

Sector median

57.0/100

vs median

-0.6

Citation rate

This brand

25%

Sector median

28%

vs median

-2.0pp

Citation evidence

Cited in 5 of 20 probes (25%).

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n=100, cohort probed 13 July 2026.