The read
Diageo ranks 30th of 101, at 58.9. Its strengths are near-complete knowledge-graph presence and strong social proof. Its weakest dimension is citation, which sits at 30.
Dimension scores
Citation
30
Schema
60
Knowledge Graph
98.4
Crawlability
68
Social Signals
76
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
58.9/100
Sector median
55.9/100
vs median
+3.0
Citation rate
This brand
40%
Sector median
28%
vs median
+13.0pp
Citation evidence
Cited in 8 of 20 probes (40%).
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