The SetpointHQ Index

Diageo

Name: Diageo: SetpointHQ Index audit
Published: 1 September 2026
License: https://creativecommons.org/licenses/by/4.0/

Retail, FMCG & CPG

59/100

Ranked 30 of 100 overall, 4 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial

The read

Diageo ranks 30th of one hundred, at 59. Its strengths are near-complete knowledge-graph presence and strong social proof. Its weakest dimension is citation, which sits at 27.5.

Dimension scores

Citation

27.5

Schema

Knowledge Graph

98.3

Crawlability

Social Signals

Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

59.0/100

Sector median

57.7/100

vs median

+1.3

Citation rate

This brand

45%

Sector median

28%

vs median

+18.0pp

Citation evidence

Cited in 9 of 20 probes (45%).

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n=100, cohort probed 1 September 2026.