The SetpointHQ Index

ASDA

Name: ASDA: SetpointHQ Index audit
Published: 13 July 2026
License: https://creativecommons.org/licenses/by/4.0/

Retail, FMCG & CPG

58.7/100

Ranked 28 of 100 overall, 4 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial

The read

ASDA ranks 28th of one hundred, at 58.7. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 30.

Dimension scores

Citation

Schema

Knowledge Graph

91.8

Crawlability

Social Signals

Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

58.7/100

Sector median

57.0/100

vs median

+1.7

Citation rate

This brand

30%

Sector median

28%

vs median

+3.0pp

Citation evidence

Cited in 6 of 20 probes (30%).

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n=100, cohort probed 13 July 2026.