The read
ASDA ranks 38th of 101, at 57.2. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 25.
Dimension scores
Citation
25
Schema
70
Knowledge Graph
91.8
Crawlability
68
Social Signals
70
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
57.2/100
Sector median
55.9/100
vs median
+1.3
Citation rate
This brand
25%
Sector median
28%
vs median
-2.0pp
Citation evidence
Cited in 5 of 20 probes (25%).
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