The read
Boots ranks 73rd of 101, at 46.5. Its strengths are perfect crawlability and near-complete knowledge-graph presence. The gap is structural. Its schema score is zero.
Dimension scores
Citation
20
Schema
0
Knowledge Graph
93.5
Crawlability
100
Social Signals
70
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
46.5/100
Sector median
55.9/100
vs median
-9.4
Citation rate
This brand
20%
Sector median
28%
vs median
-7.0pp
Citation evidence
Cited in 4 of 20 probes (20%).
Join The Index
Want your brand here?
We’ll score your brand and add it to the next Index update.
Submit your brand to The Index →n=101, cohort probed 2 November 2026.