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The Index
The SetpointHQ Index

Boots

Retail, FMCG & CPG
52.4/100

Ranked 60 of 100 overall, 8 of 10 in Retail, FMCG & CPG.

Read the methodology

CitationSchemaKGCrawlSocial
The read

Boots ranks 60th of one hundred, at 52.4. Its strengths are near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 27.5.

Dimension scores
Citation
27.5
Schema
40
Knowledge Graph
93.5
Crawlability
68
Social Signals
70
Sector context

Compared to Retail, FMCG & CPG (n=10)

Composite

This brand

52.4/100

Sector median

57.7/100

vs median

-5.3

Citation rate

This brand

30%

Sector median

28%

vs median

+3.0pp

Citation evidence

Cited in 6 of 20 probes (30%).

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n=100, cohort probed 1 September 2026.