The read
Reckitt ranks 37th of 101, at 57.5. Its strengths are perfect crawlability and near-complete knowledge-graph presence. Its weakest dimension is citation, which sits at 21.3.
Dimension scores
Citation
21.3
Schema
45
Knowledge Graph
97.8
Crawlability
100
Social Signals
76
Sector context
Compared to Retail, FMCG & CPG (n=10)
Composite
This brand
57.5/100
Sector median
55.9/100
vs median
+1.6
Citation rate
This brand
25%
Sector median
28%
vs median
-2.0pp
Citation evidence
Cited in 5 of 20 probes (25%).
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