JSON-LD schema templates for careers pages

We audit about 100 UK employer brands each month

The SetpointHQ Index cohort: FTSE-100s, scaleups, and the public sector. Three findings from the 2 November 2026 run (101 brands) shaped this template pack:

• 70 of 101 brands (69%) ship zero JSON-LD on their careers landing page

  Not partial coverage, not deprecated markup. The page candidates land on carries no structured data at all, even where the corporate site has some.

• 15 of 65 brands with a live job we could sample ship no JobPosting schema on it

  JobPosting is the single highest-value structured-data type for hiring: Google Jobs requires it for inclusion, and every LLM we tested consumes it. For another 36 brands we could not find a live job page to test.

• 1 of 101 brands publishes Person or ProfilePage schema

  Leadership profiles and team pages carry the markup that tells an assistant who actually works there.

The cohort's top schema performer (Octopus Energy) scored 85.0/100 on the schema dimension. A brand deploying all 5 templates fully populated lifts to about 95/100: a cohort-leading score for around half a day of structured-data work.

Five templates, +95pt aggregate boost

1. +45pt

   Organization with sameAs

   Canonical company entity with LinkedIn / Twitter / Facebook / YouTube / Wikidata cross-references. The cross-link hub the other templates reference.

2. +25pt

   JobPosting

   Role-level structured data with Google's required + recommended fields. Salary range, employment type, location, validThrough.

3. +10pt

   BreadcrumbList

   Careers-section breadcrumb navigation. Standalone per-page structured data.

4. +10pt

   ProfilePage with embedded Person

   Leadership / team profile structure with social sameAs for the individual.

5. +5pt

   FAQPage

   Careers FAQs. SERP rich-result deprecated by Google in 2023; retained for AI-tool consumption.

All 5 deployed: +95pt aggregate boost from schema-dimension baseline 0, past the cohort’s top performer. WebSite check (+5pt) excluded by design; most CMSes already ship it natively.

See what a fully-filled template looks like

Each template ships with an Acme Talent Co worked example for end-to-end reference before you find-replace your values. We’ve filled the JobPosting example below for a fictional Senior Talent Partner role. Fields include hiring organisation, salary range, location, validThrough, and Application Contact.